Revealing ‘Life at LightSpeed’

We’re excited to reveal our fresh new branding to reflect our vision, Life at LightSpeed. We’ve created a fun, fresh image and jargon free, straight talking communications to reflect the heart of our business and our core purpose and values.

In our vision of the digital future, we want our customers to be able to harness the power of gigabit broadband to do what they want online, when they want to. No drama. No bickering. No buffering. We want them to enjoy a future in which frustratingly slow connections are a thing of the past. A future that puts the simple power of gigabit broadband right into the heart of their home. No more wishing. No more waiting. No more waffle. And we’ll support them with stress-free and local customer service.

This is life at LightSpeed, broadband how it should be.

Our ambition is to contribute to digital equality in Britain and by 2026, we’ll bring full fibre gigabit fast broadband to one million homes and businesses in smaller communities that aren’t getting the connectivity they need from the larger broadband providers.

Watch out as we roll out our new branding across our network of towns in the East of England in the next few weeks!